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You’re qualified. Experienced. You have the track record.

Still not landing that high-paying UAE role?

Let’s identify what’s blocking you and fix it  Book your

complimentary 30-minute Strategy Call

Our 1:1 Elite Coaching Programme

This system is engineered exclusively for senior professionals  to land their next $160K–$350K+ role in the UAE without second-guessing what works.

Phase One

Strategic Career Direction

We'll define your career goals and create a clear, strategic roadmap to bridge any skill gaps. 
Built on my experience placing 700+ senior professionals and executives, w
e'll pinpoint the exact steps to take, ensuring you're perfectly positioned for your next fulfilling role in the UAE.

Phase Two

High-Impact Profile & Personal Branding

Your CV and LinkedIn profile will be optimised to double response rates from recruiters and bypass ATS filters.
My proven LinkedIn Optimisation strategy helps clients get up to 10x more profile views and 3x more inbound messages from key decision-makers. You'll also receive a tailored pitch deck to open doors to exclusive opportunities.

Phase Three

Your Personalised UAE Job Search Strategy

You’ll execute a structured, results-driven job search strategy tailored to your objectives that's fully optimised for the UAE hiring market.

Phase Four

Elite Networking & Direct Access to Decision-Makers

You'll be equipped with proven strategies to connect directly with key decision-makers, hiring stakeholders and executive recruiters in the UAE.

Phase Five

Interview Mastery & Salary Negotiation

Master executive-level interview techniques through live mock sessions that prepare you to secure the role and confidently negotiate a compensation package aligned with your true market value and expectations.

 Find out more about our Program
Book your complimentary 30-minute Strategy Call

Client Success Stories

                Philip

HR Director MENA, MNC in Engineering Services. Dubai

Client Testimonial Phil
"Relocating to the UAE was a fresh start, but I felt completely lost professionally. Despite years of experience, I struggled with a market I didn’t understand, no network, and constant rejection. Yassine brought the clarity and strategy I couldn’t find on my own. It wasn’t easy, there were challenging moments , but I’ve now landed an amazing role in Dubai. I couldn’t be more grateful."

                Christine

Regional Marketing Director, Leading FMCG Brand. Dubai

Client Testimonial Chris
"Hands down, one of the best investments I’ve made! From day one, Yassine helped me rethink my CV, sharpen my personal brand, and build confidence for interviews and salary talks. I’ve since gained clarity, built a strong LinkedIn network, and finally feel in control of my career."

              Tarik

CTO, Global Energy Company. Dubai

Client Testimonial Tarik
"After being made redundant, I was in a tough spot. I needed to get back on the market fast, but I didn’t want just another job to pay the bills, I wanted a real change. Yassine helped me figure it out step by step. We clarified my goals, defined the right roles, and positioned me for the fresh start I was looking for. Now I’m in a role that truly feels like a new chapter."

               Laila


Public Relations Manager in a Leading Financial Services Firm. Dubai

Client Testimonial Layla
After a career break to focus on my family, I felt out of touch with the job market. I wasn’t sure how to position myself, what roles to target, or how to explain the gap. Yassine helped me work through it all - from clarifying my goals to building a job search strategy that made sense. I’ve now landed a role that fits both my career aspirations and lifestyle.

                Thomas

Start-up Founder (ex-Director in a leading Audit Firm) Brussels, Belgium

Client Testimonial Tom
Yassine’s coaching gave me clarity I didn’t know I was missing. He asked the right questions, challenged my thinking, and guided me with actionable strategies. Each session helped me understand my goals better and take practical steps toward them. His thoughtful approach pushed me to take control of my professional decisions and uncover opportunities I hadn’t considered before.

Every one of these stories started with uncertainty, just like yours might be right now.

Let’s work together and get you to where you want to be.

Complimentary 30-min Strategy call

Meet your Career Coach

Hi, I'm Yassine

I spent 13+ years in Executive Search and Talent Acquisition, leading senior and C-level recruitment across the UAE and globally. I built teams for Fortune 500s and regional giants, finalising over 700+ successful placements. I’ve reviewed thousands of CVs, led hiring strategy, and sat on executive panels — so I know exactly how decisions are made, and why great candidates get ignored even when they tick every box.
 

Why I built SY Executive

I saw too many experienced professionals getting overlooked, not because they lacked ability, but because they didn’t know how to position themselves. 100+ applications, countless LinkedIn messages, guessing a job search strategy… and still no traction.

 

I started SY Executive to fix that and to give ambitious professionals a clear system that actually works in today’s competitive market.
 

Struggling to break into the UAE job market?

Here’s the good news: you’re not the problem. You were never taught how hiring really works. That’s my job. And I’ll help you fix it.

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Get in touch for inquiries or collaborations

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