Our 1:1 Elite Coaching Programme
This system is engineered exclusively for senior professionals to land their next $260K–$450K+ role in the UAE without second-guessing what works.
Strategic
Career Direction
We'll define your career goals and create a clear, strategic roadmap to bridge any skill gaps.
Built on my experience placing 700+ senior professionals and executives, we'll pinpoint the exact steps to take, ensuring you're perfectly positioned for your next fulfilling role in the UAE.
High-Impact Profile & Personal Branding
Your CV and LinkedIn profile will be optimised to double response rates from recruiters and bypass ATS filters.
My proven LinkedIn Optimisation strategy helps clients get up to 10x more profile views and 3x more inbound messages from key decision-makers.
Your Personalised UAE
Job Search Strategy
You’ll execute a structured, results-driven job search strategy tailored to your objectives that's fully optimised for the UAE hiring market.
Elite Networking & Direct Access to Decision-Makers
You'll be equipped with proven strategies to connect directly with key decision-makers, hiring stakeholders and executive recruiters in the UAE.
Interview Mastery
& Salary Negotiation
Master executive-level interview techniques through live mock sessions that prepare you to secure the role and confidently negotiate a compensation package aligned with your true market value and expectations.
Find out more about our Program
Book your complimentary 30-minute Strategy Call
Testimonials & Stories
Juan
CFO, Major UAE Investment Holding, Dubai
"After a decade in the same organisation, I was at a crossroads in the UAE market.
Working with Yassine was one of the best decisions I made.
I saw a clear rise in recruiter interest, got multiple interviews and landed a leadership role aligned with my goals.
What stood out was his tailored approach, deep market insight and genuine commitment."
Gustavo
CEO, Large-Scale Mining & Refining Group, UAE & Australia
"Yassine has a strong understanding of how senior executives should position themselves to stand out in competitive environments.
His advice throughout my recruitment process was practical and sharp.
I would highly recommend him to executives looking for clear and strategic guidance in managing their career moves."
Rajendra
Group Chief Procurement Officer, Steel Industry. UAE & India
"I engaged with Yassine during an executive hiring process in Dubai.
He has a strong understanding of the UAE executive landscape and his approach was both structured and insightful.
I’d confidently recommend Yassine to senior professionals looking for clear, strategic direction in navigating their next career move."
Nikhil
Chief IT & Digital Officer, Global Building Materials Group, UAE
"I first connected with Yassine on LinkedIn while exploring my first executive opportunity in the UAE.
It was clear he understood my experience and aspirations. He explained the region’s business culture, company decision-making and how to position oneself for senior roles in the GCC.
His insights were practical, precise, and grounded in reality.
For senior leaders seeking real guidance rather than superficial tips, Yassine is someone worth consulting."
Samir
Finance Director, Leading Civil Engineering Company, Dubai
"I was actively pursuing senior finance roles but lacked direction and structure. Despite my experience, I wasn’t getting traction.
Yassine’s strategic approach and deep insight into the UAE executive market changed that.
Within weeks, I saw stronger engagement and landed a leadership role aligned with my goals.
As a senior professional, I highly recommend working with him."
Emma
VP Talent Management, Major UAE Banking Group, Dubai
"Yassine is a very authentic and very easy to work with professional.
I found him hugely knowledgeable in the market place along with some helpful tips on how to sell position myself in the best way forward.
My experience of working with Yassine is that he is one of the best out there in terms of his skillset in the UAE."
Gautam
Managing Director, Steel, Mining & Resources company, UAE & Singapore
"With his productive experience in talent acquisition, Yassine is very insightful about what organisations need and how to navigate through them.
I fully recommend him for career coaching especially at the executive level."
Tarik
CTO, Global Energy Company. Dubai
"After being made redundant, I was in a tough spot.
I needed to get back on the market fast, but I didn’t want just another job to pay the bills, I wanted to find purpose.
Yassine quickly helped me pivot to a meaningful CTO role and Al hamdullilah, I’m now in a role that truly feels like a new chapter."
Philip
HR Director MENA, MNC in Engineering Services. Dubai
"Moving to Dubai from the UK with my family was a big shift.
Despite my HR leadership experience, the market here was unfamiliar and I wasn’t landing interviews.
Yassine helped me position myself effectively, refine my approach, and avoid the usual mistakes.
Thanks to his guidance, I’ve now secured my first role in the UAE. Highly recommended for anyone navigating a similar transition."
Every one of these stories started with uncertainty, just like yours might be right now.
Let’s work together and get you to where you want to be.
Complimentary 30-min Strategy call
Meet your Career Coach
Hi, I'm Yassine
I spent 13+ years in Executive Search and Talent Acquisition, leading senior and C-level recruitment across the UAE and globally. I built teams for Fortune 500s and regional giants, finalising over 700+ successful placements. I’ve reviewed thousands of CVs, led hiring strategy and sat on executive panels — so I know exactly how decisions are made, and why great candidates get ignored even when they tick every box.
Why I built SY Executive
I saw too many experienced professionals getting overlooked, not because they lacked ability, but because they didn’t know how to position themselves. 100+ applications, countless LinkedIn messages, guessing a job search strategy… and still no traction.
I started SY Executive to fix that and to give ambitious professionals a clear system that actually works in today’s competitive market.
Struggling to break into the UAE job market?
Here’s the good news: you’re not the problem. You were never taught how hiring really works. That’s my job. And I’ll help you fix it.
Get in touch for inquiries or collaborations